HSY is all set to launch affordable festive collection on mother’s day

With designer HSY’s new collection just a few weeks away, there’s something special about it.First of all, it’s a tribute to his mother “Rehana” and other brave,strong women like her.He believes “a woman has the right to look beautiful and wants the process to be easier”.
On Sunday, he unveiled his next collection in a video on Instagram: “For the first time ever, HSY presents an affordable festive collection for Pakistani women.This collection is inspired by his mother. also the first time that HSY launching collection in collaboration with LAAM to offer a collection that includes elegant and affordable pieces that embody the attributes of love, strength and courage.This exclusive collection with LAAM is meant to celebrate all the women of substance around us,” she added. HSY said the collection has another goal, stating that “because it is every woman’s right to look beautiful”, it will be affordable for all women who are struggling during this difficult time of rising inflation to make it possible to purchase at reasonable prices.
“My collection is called “Rehana” and will be launched on Women’s Day. It will be available exclusively on hay official page and the official site of LAAM,he added.