This year, Chery, a Chinese car company, will be introducing its new brand, OMODA C series, as well as a new model, to the Pakistani market. In addition, two major updates and one variant will be released in 2023. Chery has been the leader in exporting Chinese passenger cars for 19 years and has 10 overseas plants, as well as 1,500 sales and service outlets in over 80 countries and regions. From January to November of 2022, its cumulative vehicle sales totaled 1,127,300 units. It is projected that its overseas sales will reach 2 million by 2030. Two of its models, the Tiggo8 pro and Tiggo4 pro-SOP, were established and launched in Pakistan in 2021, earning the trust of more than 3,000 customers in around six months.
In accordance with its “SA” strategy, Chery is aiming to use Pakistan as its initial strategic base and gradually cover the entire South Asian market through long-term operations. For the Phase-1 plan, which is centered on the Pakistan market, Chery is planning to roll out its latest product lineup including ICE, NEV, PHEV, etc. and reach 20,000 units sales and exhaust production by 2024. Afterwards, it will expand its capacity to 50,000 units and establish Pakistan as an export base, covering Bangladesh and Sri Lanka in the years 2024 to 2026. By 2027, the company hopes to have a “TRANSSION” R&D center in South Asia and reach its sales target of 100,000 units.
When the Pakistani media asked about Chery’s expectations for the Pakistani vehicle market, the impact of import letter of credit restrictions on the local supply chain, and the frequency of model updates, Qi Jie, director of Chery Automobile in South Asian market, responded by emphasizing Chery’s commitment to the E0X platform and the advantages of new energy, intelligent connected technology, and automatic driving. He mentioned that new energy vehicles will be available in the Pakistani market in 2024.
